Focused on guests travelling for work, capturing the flow between structured and unstructured time – from arrival and meetings through to dining and unwinding. The emphasis was on showing that business travel extends beyond the boardroom, with space to reset while away from home.
PROJECT:
Radisson Blu Doha
LOCATION:
Doha, Qatar
INDUSTRY:
Hospitality
THE BRIEF
The project focused on developing a dual-layered content suite for Radisson Blu Hotel, Doha – combining lifestyle storytelling with a dedicated brand standards video.
The objective was twofold:
- to capture the lived experience of the hotel through key guest profiles
- and to produce a clean, people-free visual representation of the property’s spaces
This resulted in two distinct but aligned outputs: Lifestyle Content and a Brand Video.
RESULTS
The challenge was ensuring both outputs served different purposes without feeling disconnected.
The result is a balanced content suite – lifestyle films that feel human and observational, paired with a brand video that is structured, precise, and focused purely on environment. Together, they provide both emotional engagement and functional clarity.
LIFESTYLE CONTENT
THE APPROACH
The lifestyle work focused on capturing real guest rhythms rather than staged moments – showing how the hotel supports both productivity and downtime.
Two guest personas were developed to guide the narrative and ensure relevance across key audiences.
Selected Guest Personas
BUSINESS TRAVELLERS
FAMILY STAYCATION GUESTS
Centred on families using the hotel as a local escape, highlighting shared experiences and a slower pace. The content captures moments of connection – poolside, dining, and in-room – reflecting comfort, ease, and time spent together.
EXECUTION
Business Hero Video
Family Hero Video
BRAND VIDEO
THE APPROACH
Alongside the lifestyle content, a dedicated brand standards video was produced to showcase the hotel’s spaces without distraction.
The focus was on clarity – allowing the design, layout, and atmosphere to speak for themselves.
EXECUTION
Filming followed a controlled approach, removing people entirely and focusing on composition, lighting, and spatial detail.
Each space was captured to ensure consistency with brand standards, creating a reliable visual asset for ongoing marketing and sales use.
Brand Video
OUTCOME
The final output provides a clear contrast:
- Lifestyle content captures how the hotel feels
- Brand video captures what the hotel is
Together, they give Radisson Blu Doha a complete and flexible content foundation.
This structure is stronger because it:
- separates emotion vs utility cleanly
- shows you can operate at both a creative and brand compliance level
- avoids muddling the message
Behind the Scenes
Behind the Scenes
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Radisson RED
Radisson RED
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